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Liz Ashton

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SUMMARY


We sell licensed TV and radio content on behalf of broadcasters (CNBC, Bloomberg, CNN etc) to commercial organisations who want to use it, mainly in e mails/newsletters, on websites, intranets and in social media.

We are the only company globally who provides this service for the broadcasters we represent, and our skill / knowledge is in: Copyright - helping companies to adhere to it. IT - helping all stakeholders to view online TV footage easily. Service - ensuring companies get what they need quickly and easily.

I have a global sales and marketing role, looking after the needs of companies and broadcasters. We do not sub contract out to any third parties; this includes media monitors and clippings portals. So if you would like to use a TV or radio clip from CNBC, Bloomberg, CNN (or any other of the 45 channels we represent) please contact us.

We license for use on your intranet, or website, in e mails or newsletters, or on social media sites. In most cases we are the only route available globally to enable you to display and distribute the clip quickly, easily and most importantly legally.

We work very closely with our broadcaster partners and our clients and aim to satisfy the different needs that working in this environment generates. Specialties: Sales, relationship building, cold calling, brand development and management.

SECTOR EXPERTISE


JOB DISCIPLINE


  • Sales Director

COMPANY SIZE


  • Start up
  • Early stage
  • Up to £5m t/o

CAREER HISTORY


Founder & Commercial Director Executive Interviews March 2003 - Ongoing
Commercial Director Executive Interviews March 2003 - November 2013 Commercial role managing relationships with broadcasters, and clients, where liaising with Comms Directors and Managers. Clients range from small to FTSE 100 organisations. Co- founded this company in 2003 and it has a global footprint. Involved in sales activities on a daily basis.
Head Marketing, ASDA Brand Asda September 1999 - March 2002
Marketing Manager / Marketing Executive Yardley December 1992 - December 1997

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