Rearrange

JENNIE MAITLAND

ADVERTISING, MARKETING & PR
Director
SOUTH WEST, UNITED KINGDOM
ENDORSED MEMBER

SUMMARY


My working life has included three separate career paths and spanned 8 yrs social work, 30 yrs market research (brand development / management consultancy) and 9 yrs academic lecturing. Some of these overlapped (which is why the sums do not add up!)

I have worked at Director level within large organisations, medium sized companies, (building up a division) and set up a consultancy with two founder/partners which ran successfully for over ten years with a turnover of just under £2m pa.

My years in market research have given me wide ranging experience of working at board level across markets including food and drink, pharmaceuticals, health provision, fmcg, retail and travel as well as government and education. I have worked on many strategic plans for organisations as diverse as high street banks, national charities and household brands such as Baileys Irish Cream, Boots the Chemist, HSBC and Mencap.

Having returned to the UK after living and working in France for fifteen years, I am looking to work in a non executive capacity using my market research and management consultancy skills to contribute (primarily) by asking pertinent questions and making contributions from the left field.

SECTOR EXPERTISE


  • Advertising, Marketing & PR
  • Charity/Not for Profit
  • Education
  • FMCG
  • Food
  • Retail
  • Sport, Leisure & Travel
  • Government - Central and Local
  • NHS & Healthcare
  • Corporate Responsibility

JOB DISCIPLINE


  • Non-Executive Director/Chairman
  • Director

COMPANY SIZE


  • Start up
  • Early stage
  • Up to £5m t/o
  • £5m - £15m t/o
  • £15m - £50m t/o
  • £50m t/o +

ENDORSEMENTS


CAREER HISTORY


Founder / Partner Beadle Maitland White Ltd October 1998 - January 2003

Social Work: Senior Social Worker, approved mental health officer, London Borough of Wandsworth (formerly medical social worker / senior practitioner elderly services)  1976 - 1985

Market Research: Senior Researcher (Market Behaviour Ltd) 1985 - 1988. Head of International Qualitative Research (Taylor Nelson / TNS) 1988 - 1998. Founder/Partner Beadle Maitland White Ltd 1998 - 2003. Founder / Partner Maitland Goodman Consultancy 2003 - 2017.

Academic: Lecturer (University of Toulouse), lecturer (University of Albi), lecturer (Toulouse Medical School)  2004 - 2013

ADDITIONAL SKILLS


Grasping broad strategic canvasses whilst holding onto client needs and operational constraintsMarket Research requires a key skill of being able to constantly shift perspective between understanding the broad strategic picture, the minutiae of organisational nuts and bolts and the needs of the end consumer.

EDUCATION


BA (hons)Durham UniversityJune 1975Degree in Psychology
MAUniversity of HullAugust 1977Applied Social Sciences

QUALIFICATIONS


BA (honours) (Dunelm)
Certificate of Qualification in Social Work
Approved Mental Health Officer