My working life has included three separate career paths and spanned 8 yrs social work, 30 yrs market research (brand development / management consultancy) and 9 yrs academic lecturing. Some of these overlapped (hence the sums not adding up!)

I have worked at Director level within large organisations, medium sized companies, (building up a division) and set up a consultancy with two founder/partners which ran successfully for over ten years with a turnover of just under £2m pa.

My years in market research have given me wide ranging experience of working at board level across markets including food and drink, pharmaceuticals, health provision, fmcg, retail and travel as well as government and education. I have worked on many strategic plans for organisations as diverse as high street banks, national charities and household brands such as Baileys Irish Cream, Boots the Chemist, HSBC and Mencap.

Having returned to the UK after living and working in France for fifteen years, I am looking to work in a non executive capacity using my market research and management consultancy skills to contribute (primarily) by asking pertinent questions and making contributions from the left field.


  • Advertising, Marketing & PR
  • Charity/Not for Profit
  • Education
  • FMCG
  • Food
  • Retail
  • Sport, Leisure & Travel
  • Government - Central and Local
  • NHS & Healthcare
  • Corporate Responsibility


  • Non-Executive Director/Chairman
  • Director


  • Start up
  • Early stage
  • Up to £5m t/o
  • £5m - £15m t/o
  • £15m - £50m t/o
  • £50m t/o +



Director Maitland Goodman Consultancy Ltd October 2002 - February 2017

Heading up research projects from design through to implementation and delivery of results to clients ranging from multi nationals to research agencies.

Managed budgets from £10k to £250K.

Special interest in organisational and management research consultancy.

Extensive experience of project management from domestic UK to pan european and global projects.

Mentoring and training programmes for graduate trainees.

Founder Partner Beadle Maitland White Ltd October 1996 - January 2003

Co-founder of first remotely based research consultancy set up to enable senior women to continue working in a style adaptable to personal circumstances.

Worked principally with blue chip clients, the majority longstanding and some for up to eighteen years. 

Clients ranged from fmcg multinationals, government agencies, service industries and management consultacies.

Frequently worked at board level as consultant for the duration of the research projects and often beyond.

Spearheaded new research approaches and set up training programmes for in-house executives.

Head of International Qualitative TNS February 1988 - February 1998

Built up and ran the international qualitative division for a full service research agency

Associate Director Market Behaviour Ltd February 1985 - February 1988

Responsibility for design, implementation, fieldwork, analysis and presentation of findings to clients.

Studies included strategic and tactical; domestic and global; for manufacturers and for service industries

Specialist Social Worker (Elderly) Wandsworth Local Authority September 1983 - January 1986

Approved social worker under Mental Health Act.

Managed caseload of 60 of the most vulnerable elderly and psychiatric clients in an inner city London Borough.

Initiated and ran several community based self help groups for clients and carers.


Grasping broad strategic canvasses whilst holding onto client needs and operational constraintsMarket Research requires a key skill of being able to constantly shift perspective between understanding the broad strategic picture, the minutiae of organisational nuts and bolts and the needs of the end consumer.


BA (hons)Durham UniversityJune 1975Degree in Psychology
MAUniversity of HullAugust 1977Applied Social Sciences


BA (honours) (Dunelm)
Certificate of Qualification in Social Work
Approved Mental Health Officer